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THE PLANET’S FIRST CERTIFIED CIRCULAR CLOTHING COLLECTION FOR LITTLE ONES

Thank you so much for choosing our Circular Collection for your little one to wear, play and grow in – what a journey it has been!

And now that your treasured Frugi item has been loved, handed down, passed on and patched up, you can rest assured knowing that it’s been designed to be fully recycled when worn out.

With your help, we aim to recycle 79,332 pieces of our 2023 Circular Collection, diverting them from landfill – Thank you!

WHY ARE WE DOING THIS?

The best thing we can do with our clothing is to keep them in use for as long as possible, which is why we have always designed with longevity in mind. However, what happens when the clothes have reached the end of their usable life? This is where circular design comes in, designing with the end of a product’s life in mind.

As a proud member of the Circular Textiles Foundation, we have worked together to ensure key circular principles have been embedded within our design, development and manufacturing processes.

This certification guarantees that the garment can be fully recycled by a specific recycling facility. They will process the garment into new yarn, which in turn can be used to make new clothing, thereby eliminating waste, reducing the need for virgin materials and lowering CO2 emissions.

WHAT’S THE DIFFERENCE BETWEEN LINEAR & CIRCULAR MANUFACTURING?

In linear manufacturing – which is used most in the fashion industry – a virgin material like cotton is made into a product such as a top. Once this top becomes worn out it ultimately ends up in landfill as it has not been designed and created with an end-of-life solution in mind.

Whereas in circular manufacturing, the cotton is still initially harvested and created into a top, but instead of being thrown away when worn out, its fabric is designed and created to live on by being recycled into new yarn and fabrics. This fabric can then be used to create new products, such as another top, that can be worn and recycled again and again in a circular life cycle.

The earth and its precious resources aren’t limitless, so this way, we don’t lose the materials it takes to make our clothes, and we can put them back into what we will use for years to come!

We want to keep our Frugi clothes in play for as long as possible, but if your item has come to the end of its usable life and can no longer be worn, passed on, handed down or patched up, click the button below to find out how you can recycle it now.

FRUGI. LOVE THE PLANET YOU PLAY ON.

THE PLANET’S FIRST CERTIFIED CIRCULAR

CLOTHING COLLECTION FOR LITTLE ONES

Thank you so much for choosing our Circular Collection for your little one to wear, play and grow in – what a journey it has been!

And now that your treasured Frugi item has been loved, handed down, passed on and patched up, you can rest assured knowing that it’s been designed to be fully recycled when worn out.

With your help, we aim to recycle 79,332 pieces of our 2023 Circular Collection, diverting them from landfill – Thank you!

WHY ARE WE DOING THIS?

The best thing we can do with our clothing is to keep them in use for as long as possible, which is why we have always designed with longevity in mind. However, what happens when the clothes have reached the end of their usable life? This is where circular design comes in, designing with the end of a product’s life in mind.

As a proud member of the Circular Textiles Foundation, we have worked together to ensure key circular principles have been embedded within our design, development and manufacturing processes.

This certification guarantees that the garment can be fully recycled by a specific recycling facility. They will process the garment into new yarn, which in turn can be used to make new clothing, thereby eliminating waste, reducing the need for virgin materials and lowering CO2 emissions.

WHAT’S THE DIFFERENCE BETWEEN LINEAR & CIRCULAR MANUFACTURING?

In linear manufacturing – which is used most in the fashion industry – a virgin material like cotton is made into a product such as a top. Once this top becomes worn out it ultimately ends up in landfill as it has not been designed and created with an end-of-life solution in mind.

Whereas in circular manufacturing, the cotton is still initially harvested and created into a top, but instead of being thrown away when worn out, its fabric is designed and created to live on by being recycled into new yarn and fabrics. This fabric can then be used to create new products, such as another top, that can be worn and recycled again and again in a circular life cycle.

The earth and its precious resources aren’t limitless, so this way, we don’t lose the materials it takes to make our clothes, and we can put them back into what we will use for years to come!

We want to keep our Frugi clothes in play for as long as possible, but if your item has come to the end of its usable life and can no longer be worn, passed on, handed down or patched up, click the button below to find out how you can recycle it now.

FRUGI. LOVE THE PLANET YOU PLAY ON.